Strategy & Approach
Our approach is to develop the exceptional supplier and customer relationships of our group businesses, pooling their combined successes into one cohesive structure that maximises their revenue and growth opportunities.
Our strategy is to build the group through organic growth and by the acquisition of synergistic businesses. We are creating a large building materials supplier that is well placed to meet the demand from specifiers, contractors and developers for high quality building materials at affordable prices.
Brickability’s relationships with brick manufacturers enable the Group to have access to supply channels and historically this access has been available to the Group at times when there has been excess demand for bricks in the UK market.
The Group has long standing relationships with seven suppliers in the UK and seven suppliers in Europe (across five countries) providing it with access to non-UK sources of supply, given the reported excess of demand over supply of bricks in the UK.
The Group has sought to strategically increase its geographic presence around the UK through opening new sites and by acquiring existing complementary businesses. Where this presence is a brick yard (such as Bridgend, Cardiff, Newport, Swindon, Newcastle & Bristol), it enables sales to both domestic and small business customers and offers greater flexibility for deliveries into city centre sites, which the Directors believe to be a differentiator to Brickability’s competitors in the factoring market. The Group has relationships with national and local housebuilders. The Directors believe the local network enables the specialist salespeople to use their in depth local knowledge to assist them to advise customers on product selection to meet local planning regulations. Large pallets of bricks can be broken down at the yards and sold in smaller quantities, often for a higher margin than when sold directly to property developers on a larger scale. Product sales at yards also enable the Group to provide display areas for building material products allowing customers to see examples of the Group’s products. Paving and brick displays at brick yards are used to promote and secure retail sales.
The Heating, Plumbing and Joinery Division became part of the Group in March 2018 when the businesses of Towelrads, Frazer Simpson and FSN Doors were acquired by the Group. These 18 acquisitions were in pursuit of the Group’s strategy to expand and diversify its revenue streams and to provide a wider offering of products to housebuilders. The business of DSH Flooring was added to the division in April 2019.
The Roofing Division’s geographical market predominantly covers central southern England. Its geographical reach, and ultimately its level of sales, is determined by the quantum and location of its subcontractors. The office of Crown Roofing is located in Bramley (near Basingstoke, Hampshire) and Excel is located near Eastleigh, Hampshire. The Directors believe that there are opportunities to scale the Roofing Division organically and through acquisitions. The roofing businesses are members of The National Federation of Roofing Contractors, SSIP (Safety Schemes in Procurement) with (CHAS and SMAS) accreditations.
The company McCann Roofing Products Limited, a roofing products importer and distributor was added to the division in February 2020. The Acquisition is the first since Brickability’s successful AIM IPO and is aligned with the acquisition strategy set out on admission.